Your Advisers

richard smith international trade advisor

Richard Smith

Richard is a local lad with years of experience working with businesses in Shropshire. An Automotive and Engineering specialist with an astute business mind, he has worked in Japan; France; and Poland, and is multilingual. Happily married to his Japanese wife, Richard loves food. Richard knows Shropshire like the back of his hand – both its’ businesses and also its’ lanes on his bike.

Email: richard.smith@mobile.trade.gov.uk


Norman Rikunenko

Norman has worked in technical sales and project/account development with responsibility for sales growth and delivery through the management of distribution networks and direct sales.

He has worked in the Middle East, Central Asia, Africa and the Asia Pacific, where he was based in Singapore, Hong Kong and Kuala Lumpur.

Following extensive background in after sales and technical support, both in the UK and overseas, he went on to build over 20 years’ high level sales experience dealing with satellite communications, to the oil & gas and cash processing Industry.

Experience in dealing with turn-key and capital equipment sales to government and private sectors, working with clients to deliver to their specification and requirements.

As you can see he enjoys travel and the challenge of working overseas, so his experience is now put to good use by assisting Shropshire companies achieve their goals to grow their business overseas.

Email: norman.rikunenko@mobile.trade.gov.uk


Christine Armistead

Chris  has been an International Trade Adviser for over 15 years and has a strong background in DIT products and services and in the delivery of Government-funded programmes. She has experience working with companies of all sizes across a broad range of sectors, assisting them to explore and develop their potential in overseas markets. Chris has organised and led trade missions to a number of  markets including USA, France, Cyprus and China.

Email: christine.armistead@mobile.trade.gov.uk


gerald whitworth international trade advisor

Gerald Whitworth

A decisive & competent International Trade Adviser possessing a perceptive & imaginative approach to export selling, with a proven track record of promotional & product launches in export markets.

Experience of working in numerous market sectors, including textiles, composites & plastics industries, latterly working within global fire protection industry & specialist industrial gas markets.

A working experience in diverse global markets of over 45 years, holding positions of Business Manager, International Sales Manager & Director roles, serving a wide range of territories including;
European & Scandinavian, Middle East, India, SE Asia, Japan, S Korea Australia & US markets.
Represented UK & European businesses on International standards committees, including BS, CEN & ISO organisations.
Provided consultancy services to UK & Italian government environment departments, with representations to EU and UNEP organisations.

Presenter of numerous technical papers at International conferences in UK, USA, Australia, New Zealand, India, S Korea and Middle East to support local marketing activities.

Email: gerald.whitworth@mobile.trade.gov.uk


shernel stevenson international trade advisor

Shernel Stevenson

Shernel is an International Trade Adviser and provides a tailor-made, professional mentoring service to businesses, to assist them in developing and implementing a successful international action plan.

Shernel’s passion for international business led her to pursue a Master’s in law in international trade; knowledge which she now gets to use in her role. Shernel has several years of experience working with a variety of businesses, from small exporters, to larger corporations. She assists them in creating a targeted approach to exporting, to achieve growth and development in overseas markets.

She enjoys her role and assisting companies to grow their exports. Shernel has a passion for the food and drink sector and has been the sector lead for DIT West Midlands for over eight years. In this role she has created a programme of activities including leading on overseas missions, as well as organising and hosting inward ‘meet the buyer’ events.

Email: shernel.stevenson@mobile.trade.gov.uk