Jon Hepburn – Fedora
What it is? A free 1 hour ‘Zoom’ tuition session on 8 business-to-business marketing techniques – not just the ‘what’, but why and how these can help your business.
Why you should attend? Lots of practical tips to help you get to grips with some of the latest marketing thinking – enabling you to ‘do more with less’ and make the most of a limited marketing budget.
Who should attend? Those responsible for or with an interest in marketing and business development at ‘business to business’ companies and professional services providers
What you will gain by attending? It’s a real time-saver that will help you adapt your marketing activities at a time of almost continuous change. The session will help concentrate your marketing efforts on dialogue with customers and prospects you would like to know better.
Covering some of the latest trends in marketing with a particular emphasis on customer retention, it provides an overview and insight on topics including empathy-based marketing, why buyer behaviour matters, better segmentation of your marketing database plus –
• Tone of Voice – it’s the way that you say it that matters
• We’re human – technology doesn’t have all the answers
• Content Marketing – repurpose, refocus and where to start
The session gives lots of practical and easy-to-apply ideas in common-sense language that can be easily applied when combined with your knowledge of your business.