Corporate Membership – Strategy – Identifying and managing factors influencing implementation

02 Dec
  2nd December 2021
  9:30am to 4:30pm
  Chamber House

Maps and their Impact A review of strategy maps and how they help your strategic business planning process. Some examples of effective strategy maps and their reflection of the business. Workshop – examine and discuss how to create and use strategy maps – exercise Corporate value – a concept to support your strategic decision making […]

  • Maps and their Impact
    • A review of strategy maps and how they help your strategic business planning process. Some examples of effective strategy maps and their reflection of the business.
    • Workshop – examine and discuss how to create and use strategy maps – exercise
  • Corporate value – a concept to support your strategic decision making
    • Consider how corporate value affects your duties as a senior manager.
    • Is ‘managing for value’ appropriate for management teams?
    • Workshop – managing for value, why is it crucial to success – exercise and discussion?
  • Improving business performance
    • As a support for your strategic business planning the characteristics of successful companies.
    • Then maximising the marketing benefit from existing assets – exercise.
    • Next the key element of marketing planning and competitive assessment – market segmentation
    • Workshop – an illustration exercise on concepts and importance of segmentation for planning.
    • Diagnosis of your current situation using a prioritised SWOT analysis – important exercise. 
    • Strategic option grid for generating and evaluating options – exercise.
    • Stakeholder analysis, acceptability and approach, a need to understand their impact
    • Case study – Brands, vendor partnerships & loyalty programmes – Tesco – what are the keys?
  • Identifying and managing factors influencing implementation
    • Strategies based on stakeholder agenda analysis – exercise on stakeholders.
    • Identifying & prioritising influencers using Balanced Score-Card – detailed explanation.
    • How to link benchmarking, critical success factors (early KPI’s) strategy and tactics.
    • The need to select the best and most appropriate KPI factors for the planning process.
    • Linking strategy and tactics to budgets and then to KPI’s – important landmark issue.
    • Workshop – Selecting the appropriate KPI factors for the planning process and then comparing with the real needs in your own organisation – detailed exercise and discussion.
    • Case Study – Mintzberg – his views and impact, plus the views of other strategists – exercise.

This masterclass is presented by John Davis, from Scott Davis Management