Corporate Membership – Strategy – Strategic business planning and some of the core ideas behind it

15 Jun
  15th June 2021
  9:30am to 4:30pm
  Shropshire Chamber of Commerce

Strategic business planning and some of the core ideas behind it What are top teams looking for from their strategy processes and business planning? What are the organisational dilemmas that impact teams Decide on governing criteria for your organisation – we define three to be prioritised Forms of strategic business development – how the different forces […]

  • Strategic business planning and some of the core ideas behind it
    • What are top teams looking for from their strategy processes and business planning?
    • What are the organisational dilemmas that impact teams
    • Decide on governing criteria for your organisation – we define three to be prioritised
    • Forms of strategic business development – how the different forces influence development
    • Digital strategy and analytics, the impact of social media and the important influence on thinking
    • The 5Ps of strategic business planning and the initial questions to be considered 
    • Further work on competitive advantage and a discussion on its sources and the strategies
    • Exercise – identifying your key areas of competitive advantage.
    • How to prepare operational management for competitive advantage – action plan
    • The important core ideas of product differentiation and perception
    • Understanding the concept and importance of ‘the customer’s customer’ on planning
    • The critical difference between corporate and business level strategic planning
    • Business strategy – products and pricing and key categories – key discussion and exercise
    • Developing reputation and quality in the marketplace for maximum impact. The learning organisation and the proactive development of strategy
    • Group Exercise – how to create a dynamic strategy and a strategic business plan and then present your ideas and plan to the group. We will select from four different company scenarios and prepare the ‘7 questions sequence’ format, highlight objectives, analysis, changes, structures, competition and market perception. 
    • Case Study – Presenting your strategy to the market place – Almarai; what have they done well why have they done it that way?
  • Strategic visioning to assess the future – analysing scenarios
    • Keeping ‘the future in mind’ in the personal and corporate business planning cycle.
    • Finding the answers to the why? what? how? and who? Questions.
    • The distinction between important and/or urgent actions – definitions and discussion.
    • A strategic paradigm: Linking corporate value to team values.
    • Recognising passion and the energy that it creates.
    • The ‘product life cycle’ to plan ahead for products and brands – how to use it 
    • Brand and focus – what is the strategic business planning importance?
    • Using portfolio planning, Boston Matrix to illustrate and analyse your current position – exercise.
    • Workshop – Why do people buy from and partner your company – exercise and discussion.

This masterclass is presented by John Davis, from Scott Davis Management