This course follows on from our ‘Google Ads-Beginners’ course.
Delegates need to be already using Google Ads on a regular basis and familiar with keyword research, writing basic text ads and creating extensions, understand Quality Score and the basics of bidding and budgeting.
We will be covering the following topics:
- Audience targeting for search ads
- Display campaigns – different types – including remarketing
- Responsive search ads
- Automated bidding – different options available and what they do
- Running experiments to test the impact of significant changes
Candidates are welcome to have an initial call with the trainer prior to the course to check their suitability – Helen Culshaw 01952 462845