Google Ads – Beginners

11 Dec
  11th December 2018
  9:30am to 4:30pm
  Shropshire Chamber of Commerce

This is a one-day course suitable for those who want to learn the basics of managing a Google Ads account, Ideally delegates will have their own Google Ads account to log into on the day, however, delegates without an AdWords account can also benefit too, with a less hands-on experience.
A laptop will be required (not a tablet).
After attending this course delegates will be able to: Manage Google Search Ads, understand the other ad types run through Google, use keywords and write strong ads.

The course outlines: 

  • What can you do with Google Ads?
  • Choosing the right phrases to target
  • Quality Score – how it can make or break your AdWords account, and what to do about it
  • Writing winning advertisements that convert into business
  • Landing pages and why they are key
  • Reporting facilities – how to check on, and improve, the performance of your account

The key benefits of this course are:

  • Avoiding the common pitfalls that beset people running Google Ads for the first time
  • Gaining an understanding of how to keep your costs down and maximise the chance of sales
  • Understanding the results from a Google Ads campaign