Virtual Training – Google Ads – Beginners

20 Jan
  20th January 2021
  10:00am to 1:00pm
  Virtual World

This is a hal-day course suitable for those who want to learn the basics of managing a Google Ads account, Ideally delegates will have their own Google Ads account to log into on the day, however, delegates without an AdWords account can also benefit too, with a less hands-on experience.
A laptop will be required (not a tablet).
After attending this course delegates will be able to: Manage Google Search Ads, understand the other ad types run through Google, use keywords and write strong ads.

This course will be adapted to be delivered virtully via Zoom

This course outlines:

  • What can you do with Google Ads?
  • Choosing the right phrases to target
  • Quality Score – how it can make or break your AdWords account, and what to do about it
  • Writing winning advertisements that convert into business
  • Landing pages and why they are key
  • Reporting facilities – how to check on, and improve, the performance of your account

The key benefits are:

  • Avoiding the common pitfalls that beset people running Google Ads for the first time
  • Gaining an understanding of how to keep your costs down and maximise the chance of sales
  • Understanding the results from a Google Ads campaign

This course is delivered by Helen Culshaw from Ascendancy Internet Marketing – if you wish to find out more please CLICK HERE