Google Analytics – Advanced

22 May
  22nd May 2019
  9:30am to 12:30pm
  Shropshire Chamber of Commerce

The follow-up course to Google Analytics – Beginners, suitable for a more advanced learner.

More details to follow.

This course follows on from our ‘Google Analytics – Beginners’ course.

Delegates need to be already using Google Analytics on a regular basis and be familiar with the key metrics, common reports, navigating around Analytics, setting up basic goals, comparing different date ranges etc.

We will be covering the following topics:

  • Creating and using segments to analyse performance of subsets of Analytics data
  • Understanding user behaviour with Event Tracking
  • Using advanced filters to block IP addresses / spam etc, and creating different filtered views
  • Using multichannel funnels to understand how different traffic sources combine to generate conversions
  • Setting up goal funnels

Candidates are welcome to have an initial call with the trainer prior to the course to check their suitability – Helen Culshaw