This course follows on from our ‘Google Analytics – Beginners’ course.
Delegates need to be already using Google Analytics on a regular basis and be familiar with the key metrics, common reports, navigating around Analytics, setting up basic goals, comparing different date ranges etc.
We will be covering the following topics:
- Creating and using segments to analyse performance of subsets of Analytics data
- Understanding user behaviour with Event Tracking
- Using advanced filters to block IP addresses / spam etc, and creating different filtered views
- Using multichannel funnels to understand how different traffic sources combine to generate conversions
- Setting up goal funnels
Candidates are welcome to have an initial call with the trainer prior to the course to check their suitability – Helen Culshaw