Virtual Training – Google Analytics – Beginners

08 Dec
  8th December 2020
  10:00am to 1:00pm
  Virtual World

This course will be delivered virtually.

This half day course will teach you what you need to know to get the most out of Google Analytics, the free website statistics tool. No prior experience of Google Analytics is required to attend – this is a beginners’ course.

The course outlines:

  • What is Google Analytics?
  • What can you – and should you – measure?
  • Accounts, Properties and Views – and Access Rights
  • Navigation around Analytics
  • Dimensions and Metrics
  • Tracking of marketing campaigns
  • Tracking enquiries or sales
  • Visitors and Demographics
  • Understanding how visitors use your site
  • Problem-solving case studies
  • Customising Google Analytics

The key benefits are:

  • Gaining a better understanding of how to measure the performance of your website
  • Getting a better understanding of who your website visitors are and where they come from
  • Understanding long term trends in website traffic
  • Setting up key performance indicators
  • Identifying areas of website underperformance so that they can be addressed

This course is delivered by Helen Culshaw from Ascendancy Internet Marketing – if you wish to find out more please CLICK HERE

You could undertake this course as part of your membership offer. If you have a Standard membership or higher, this course can be undertaken as part of one of your allocated training allowance. To find out more, please call our Membership Team on 01952 208 200.