The course outlines:
- What is Google Analytics?
- What can you – and should you – measure?
- Accounts, Properties and Views – and Access Rights
- Navigation around Analytics
- Dimensions and Metrics
- Tracking of marketing campaigns
- Tracking enquiries or sales
- Visitors and Demographics
- Understanding how visitors use your site
- Problem-solving case studies
- Customising Google Analytics
The key benefits are:
- Gaining a better understanding of how to measure the performance of your website
- Getting a better understanding of who your website visitors are and where they come from
- Understanding long term trends in website traffic
- Setting up key performance indicators
- Identifying areas of website underperformance so that they can be addressed
This course is delivered by Helen Culshaw from Ascendancy Internet Marketing – if you wish to find out more please CLICK HERE