Google Analytics – Beginners

31 Jan
  31st January 2022
  9:30am to 4:30pm
  Chamber House

This practical one day hands-on course will teach you what you need to know to get the most out of Google Analytics, the free website statistics tool. Delegates should bring their own laptops and ensure they can log in to Google Analytics on the day to get the most out of the course. No prior experience of Google Analytics is required to attend – this is a beginners’ course.

The course outlines:

  • What is Google Analytics?
  • What can you – and should you – measure?
  • Accounts, Properties and Views – and Access Rights
  • Navigation around Analytics
  • Dimensions and Metrics
  • Tracking of marketing campaigns
  • Tracking enquiries or sales
  • Visitors and Demographics
  • Understanding how visitors use your site
  • Problem-solving case studies
  • Customising Google Analytics

The key benefits are:

  • Gaining a better understanding of how to measure the performance of your website
  • Getting a better understanding of who your website visitors are and where they come from
  • Understanding long term trends in website traffic
  • Setting up key performance indicators
  • Identifying areas of website underperformance so that they can be addressed

This course is delivered by Helen Culshaw from Ascendancy Internet Marketing – if you wish to find out more please CLICK HERE