Google Analytics – Beginners – Virtual Training (Delivered by Shropshire Chamber)

20 May
  20th May 2021
  10:00am to 1:00pm
  Virtual World

This course will be delivered virtually.

This half day course will teach you what you need to know to get the most out of Google Analytics, the free website statistics tool. No prior experience of Google Analytics is required to attend – this is a beginners’ course.

  • The course outlines:

    • What is Google Analytics?
    • What can you – and should you – measure?
    • Accounts, Properties and Views – and Access Rights
    • Navigation around Analytics
    • Dimensions and Metrics
    • Tracking of marketing campaigns
    • Tracking enquiries or sales
    • Visitors and Demographics
    • Understanding how visitors use your site
    • Problem-solving case studies
    • Customising Google Analytics

    The key benefits are:

    • Gaining a better understanding of how to measure the performance of your website
    • Getting a better understanding of who your website visitors are and where they come from
    • Understanding long term trends in website traffic
    • Setting up key performance indicators
    • Identifying areas of website underperformance so that they can be addressed

This course covers Universal Analytics, not Google Analytics 4, which is what most people are currently using. If you are not sure which version you have, please check with the course leader Helenon email

This course is delivered by Helen Culshaw from Ascendancy Internet Marketing – if you wish to find out more please CLICK HERE