Marketing strategy sorted in a day!

18 Feb
  18th February 2021
  9:30am to 4:30pm
  Shropshire Chamber of Commerce

This course is aimed at busy business owners and people with a marketing responsibility who don’t really have a marketing plan and want to drive their business forward.

You will need a laptop and laptop charger to complete this course!

We will cover:

Strategic planning and positioning

  • Strategy, structure and business process
  • Competitive market research and analysis – SWOT Analysis
  • Identifying your USP

Creating your marketing strategy

  • Vision and mission statements
  • Marketing strategy formulation – programmes, projects, policies
  • Transformation – strategy implementation and managing change


  • Strategic tools and techniques
  • Goal setting and creating a personal plan
  • Strategy execution – how to break it down and get it done

Marketing Tools

  • Apps to create images and videos

By the end of this course:

  • You will have created your own vision and mission statements for your business
  • You will also have analysed your competition and identified your USP to differenciate your offer
  • We will create a marketing strategy that you can impliment in your business and look at new ideas and tools
  • You will have a clear plan with goals that you can measure for success
  • You will have created a new marketing flyer or video

This course is delivered by Hollie Whittles from Fraggleworks – to find out more please CLICK HERE