Search Engine Optimisation (SEO) (Delivered by Shropshire Chamber)

09 Dec
  9th December 2021
  9:30am to 4:30pm
  Shropshire Chamber of Commerce

This is a one-day, hands-on course, suitable for those who have never run an SEO campaign before or have been attempting to optimise their search engines and have come across conflicting evidence. This is a practical course where you work, on the day, on the optimisation of your own website – a laptop is required (not a tablet). Ideally, to get full benefit from the course, you should have access to amend your own website and also have a good website statistics package such as Google Analytics

The course outlines: 
• What is search engine optimisation? 
• Choosing the right phrases to target. 
• On-site search engine optimisation, including 
o Writing keyword-rich copy for search engines 
o Internal linking and website structure 
o Off-site search engine optimisation: building links and citations 
• Local search optimisation – improving your ranking for local search phrases using My Business pages, citations & reviews 

The key benefits are: 
• Gaining better understanding of SEO techniques and tools, enabling you to either run your own SEO campaign or work more productively with an external SEO supplier 
• Being able to write copy suitable for an SEO campaign
• Understanding how to choose effective target keywords

This course is delivered by Helen Culshaw from Ascendancy Internet Marketing – if you wish to find out more please CLICK HERE