Virtual Training – Search Engine Optimisation (SEO)

24 Nov
  24th November 2020
  10:00am to 1:00pm
  Virtual World

Delivered by Shropshire Chamber of Commerce

This is a half day course, suitable for those who have never run an SEO campaign before or have been attempting to optimise their search engines and have come across conflicting evidence. Ideally, to get full benefit from the course, you should have access to amend your own website and also have a good website statistics package such as Google Analytics.

The course outlines: 

  • What is search engine optimisation? 
  • Choosing the right phrases to target. 
  • On-site search engine optimisation, including 
  • Writing keyword-rich copy for search engines 
  • Internal linking and website structure 
  • Off-site search engine optimisation: building links and citations 
  • Local search optimisation – improving your ranking for local search phrases using My Business pages, citations & reviews 

The key benefits are: 

  • Gaining better understanding of SEO techniques and tools, enabling you to either run your own SEO campaign or work more productively with an external SEO supplier 
  • Being able to write copy suitable for an SEO campaign
  • Understanding how to choose effective target keywords

This course is delivered by Helen Culshaw from Ascendancy Internet Marketing – if you wish to find out more please CLICK HERE