Search Engine Optimisation (SEO)

04 Jul
  4th July 2019
  9:30am to 4:30pm
  Shropshire Chamber of Commerce

This is a one-day, hands-on course, suitable for those who have never run an SEO campaign before or have been attempting to optimise their search engines and have come across conflicting evidence. This is a practical course where you work, on the day, on the optimisation of your own website – a laptop is required (not a tablet). Ideally, to get full benefit from the course, you should have access to amend your own website and also have a good website statistics package such as Google Analytics.

The course outlines:

  • What is search engine optimisation?
  • Choosing the right phrases to target.
  • On-site search engine optimisation, including
  • Writing keyword-rich copy for search engines
  • Internal linking and website structure
  • Off-site search engine optimisation: building keyword rich links to your website
  • Local search optimisation – improving your ranking for local search phrases using My Business pages, citations & reviews
  • Measuring & improving your performance using Google Analytics

The key benefits are:

  • Gaining better understanding of SEO techniques and tools enabling you to either run your own SEO campaign or work more productively with an external SEO supplier by improving your own knowledge
  • Learning how to measure the results of an SEO campaign
  • Being able to write copy suitable for an SEO campaign