The Basics of Online Advertising

05 Jun
  5th June 2020
  10:00am to 11:00am
  Virtual World

Free to members and non members

Learn key digital skills to enhance your businesses online presence. This webinar will be delivered by Sarah Lumley-Holmes, trusted trainer of DIT Midlands. Sarah has her own consulting business and has many years’ experience helping brands create a global impact with their digital presence.

Online advertising is by far the quickest way to gain more visitors, however it can be very expensive if it is not managed correctly. Learn about the different types of online adverts you could use and how to set up a basic campaign.

Advertising is by far the quickest way to gain more visitors, however it can be very expensive if it is not managed correctly. There are many different platforms which offer advertising and deciding which one to use can be confusing. We will give you the basic knowledge so you can make an informed decision on the channels available and what you need to do to set up a campaign. 

 

1. Type of online adverts 

2. Google ads fundamentals (Adwords and Shopping) 

3. Setting up an AdWords campaign 

4. Facebook adverting 

5. Amazon advertising 

6. Online tools available

 

This webinar will be delivered by Sarah Lumley-Holmes, trusted trainer of DIT West Midlands. Sarah has her own consulting business and has many years’ experience helping brands create a global impact with their digital presence