The Importance of Localisation and Standing out in Search

28 May
  28th May 2020
  10:00am to 11:00am
  Virtual World

Free for members and non members

Learn how to ensure your website and social media content are appropriate for your target market and how to get your website visible when international customers use a search engine.

Opportunities for international online sales and conversions are huge, and still growing strongly. With a great digital presence, you can access new markets and gain new customers 24 hours a day, often at low cost. SEO (Search Engine Optimisation) is essential to any website and we will look at the fundamentals and advise on how to make your website rank better in search engines as well as how to localise your content.

 

1. Content Localisation

2. SEO – how to rank better in Google

3. Schema data – what is this and how do to use it

4. Online research tools

This webinar will be delivered by Sarah Lumley-Holmes, trusted trainer of DIT West Midlands. Sarah has her own consulting business and has many years’ experience helping brands create a global impact with their digital presence