Thinking of the bigger picture – Positive Reputation and Brand Planning

08 Mar
  8th March 2019
  9:00am to 11:30am
  Shropshire Chamber of Commerce

What you do, or fail to do, says something about the company and affects your reputation. Planning integrated communications – marketing and brand reputation, ensures that your communications align with business goals and objectives.

This 2hr workshop gives a snapshot into strategic communication and reputation planning to ensure consistency of message and tone for your brand and help clarify your priorities.

The key objectives of this workshop are to: 

  • Network with others eager to develop communication and brand strategies and learn from each other. 
  • Understand the key components of an effective brand reputation communication strategy with a recommended 8-point method.

This workshop is interactive to help you reflect on your organisation and how you can plan to develop your positive brand.  It has 3 sections:

  1. Components of Communication and Reputation Planning – the importance of strategic communication and planning to business success – key components to address. 
  2. Your Organisation Brand and Vision – a reflection and how that relates to your key markets/audiences. 
  3. Strategy Structure – a suggested format for an 8-point strategy and the components to consider. 

The key benefits of course are: 

  • To give you an understanding of successful communication and brand strategic planning – importance, benefits. 
  • Provide a recommended structure to develop a simple communication and brand strategy.

This seminar is provided by Martin Evans from Tandem Comms, to find out more about Martin, click here.