Emphasis will be on strategies and techniques to target and engage with local prospects (both residential and businesses).
- Marketing Strategies – evaluate the many choices and decide where best to focus your efforts
- Create your step by step marketing strategy
- Advertising and Promotional methods – get your message in front of your target market
- Analyse and choose the most effective lead generation methods for your business
- The difference between marketing Products and marketing Services
- Find out the 8 Effective and Proven Steps to Creating Clients for Life
- Target market – define your target market and who to sell to
- Unique Selling Point (USP) – define your uniqueness and stand out from the crowd
- Message – what is your story? Get this across in a precise and succinct way
- Bio and Introductions – write them to use on your website, marketing materials and when networking
- Keywords and Key Phrases – get them right for your target market and search engines
- Be clear about your offering so people ‘get it’ and want it
- And much more!
This training session is CPD certified, after the session you can request a copy your certificate and this will be sent to you by post
This training session will be delivered by Charlotte Greenman from Accredited Marketing. Charlotte Greenman specialises in helping you join up your Marketing, Sales and Social Media to Create Clients for Life through CPD Certified Training, Consultancy and Strategy Sessions.Together with her Business Management Honours Degree, she has over 27 years of experience and hindsight in sales, marketing and lead generation and she’s a CPD (Continuing Professional Development) certified Trainer, Presenter and Speaker who is happy to share all her knowledge with you. For further information regarding Charlotte please click here https://www.shropshire-chamber.co.uk/trainer/charlotte-greenman/
This training session will be delivered virtually via Zoom.