DIT Webinars and Events
24 Feb – How to export food and drink workshop: This full day session with the FDEA will cover some key topics around selling overseas as a food and drink business. Click here.
Digital Marketing: Digital Ads, Social Media, Entering Overseas Markets | 17th March 2021 | 10:00-11:15 GMT
Export Academy Events
Virtual Masterclass Series:
Create an international marketing strategy
The Export Academy in partnership with the regional Growth Hubs within the West Midlands have launched free virtual workshops to help you build a successful international trade strategy…
There are a wide range of considerations that need to be explored and addressed to ensure your marketing strategy is tailored to the global markets you are targeting. Areas that will be covered include:
- Website internationalisation
- SEO & Content Marketing
- International Digital Marketing
- e-Marketplaces
- Social Media
- Data and Analytical Tools
- Advertising
Registering your interest:
Each link below will connect you to a booking page where you can find out more and register your interest to join…
- 11th March – 09:30 – 13:00 Book here
- 26th March – 09:30 – 13:00 Book here
- 15th April – 09:30 – 13:00 Book here
- 29th April – 09:30 – 13:00 Book here
The Export Academy in partnership with the regional Growth Hubs within the West Midlands have launched free virtual workshops exploring the fundamental stages of selecting your overseas target markets and planning and conducting export marketing research…
Market research is the first and one of the most vital steps for any organisation whether they are entering a new overseas market or developing existing markets. You will consider different approaches and research techniques and start to develop a research plan for your own business. Areas that will be covered include:
- An objective, easy-to-use model for choosing or prioritising the best target export markets
- Understanding what information, you need to help you make vital business decisions
- Practical approaches to conducting or commissioning research
- Sources of desk research and how to use the internet effectively – we will help you to find freely available market research which can help you assess potential markets and opportunities and develop your strategy
- The benefits of taking your research further, including talking to people in the market to gain a real understanding of how the market works
- Understanding how to interpret research findings to maximise your export potential
Registering your interest:
Each link below will connect you to a booking page where you can find out more and register your interest to join…
- 02 March – 09:30-13:00 – Book here
- 24 March – 13:30 – 17:00 – Book here
- 14 April – 09:30 – 13:00 – Book here
- 27 April – 09:30 – 13:00 – Book here
Pitching and winning business internationally
The Export Academy in partnership with the regional Growth Hubs within the West Midlands have launched free virtual workshops to help you build a successfully pitch and win business overseas…
The difference between a good and a great pitch or presentation is down to delivery. If you can’t inspire the room, you won’t be memorable. This practical session with pitching coach, Mike Kelly, will empower participants give virtual pitching their best shot and to enter the export market with far greater confidence.
You will learn:
- The 3 key techniques to consider when delivering a presentation
- How good pacing, pausing and emphasis with your speech can transform a pitch
- How to structure your content to grab and keep your audiences attention
- The use of storytelling to engage with your audience
- Cross-cultural differences to consider when pitching internationally
Important information:
- Due to the tailored and interactive format of this session, places are limited to a maximum of 12 delegates, 1 representative per company only.
- This workshop is delivered in partnership with the Enhanced Export Growth Project which is an ERDF funded project and is available to businesses working with a DIT Export Academy Adviser and is subject to SME eligibility criteria. If you do not already have an allocated adviser you will be contacted in advance to confirm your eligibility and you will be asked to complete an SME Declaration Form.
Registering your interest:
Each link below will connect you to a booking page where you can find out more and register your interest to join…
Export procedures in 2021: Getting Goods to Market
The Export Academy in partnership with the regional Growth Hubs within the West Midlands have launched a series of free virtual workshops to help you build a successful international trade strategy. It will cover the fundamental considerations surrounding getting your goods to market and export procedures…
The workshop will focus on how international trade procedures are working after the end of the Transition period in January 2021 and so the knowledge and skills acquired by attending will be relevant going forward. Key topics to be covered include:
- Receiving the order and the sales contract
- Identifying the importance of Incoterms
- Paperwork and documentation required for the export
- Customs data
- Packing requirements
- How to obtain quotes for shipping
- Selecting the right mode of transport i.e. depending on the size, market, and timings
- Collection procedures
- The transit procedure and the customs controls at export and at import in the corresponding market
- The risks, obligations, and costs for each party at transit, subject to Incoterms and insurance
- Communications with the key partners during the process
- Customs compliance and regulatory issues
Registering your interest:
Each link below will connect you to a booking page where you can find out more and register your interest to join…
Upcoming sessions – Part 1:
Upcoming sessions – Part 2:
- Part 2 for the 9th March session will take place on the 23rd March 2021
- Part 2 for the 6th April session will take place on the 20th April
Once you have taken part in the first session you will automatically be booked onto the second part.
If you would like any further support or have any questions please contact us on 0345 222 0159 or email info@tradewm.co.uk