International Trade Events

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Digital Workshops

These workshops will enable you to develop your digital skills, raise your global brand presence, and allow you to test new markets with minimal investment. We are hosting two sessions, one covering B2B and the other for B2C – please join the most relevant..

B2B Session (09:00-12:00)

• Website localisation: transcreation & other best practices

• B2B content ideas to generate links & industry influence

• Setting up a strong local-global social media strategy

• LinkedIn for Business: customise your LinkedIn page for global audiences

B2C Session (13:00-16:00)

• Succeed on marketplaces internationally

• Ecommerce localisation beyond translations: what international buyers expect from your online store

• How social media are changing global ecommerce

• Measure success: the most crucial ecommerce metrics you should be tracking

Both sessions will include updates on the Google Algorithm and new search features:

•Google Algorithm Updates 2019 – what you need to know

– E-A-T: Expertise, Authoritativeness, Trustworthiness

– Site Diversity update

– Mobile Speed update

– Mobile-First Index roll-out

– FAQ, HowTo, and Q&A: using new Schema Types to create interactive rich results

Dates & Booking:

22nd January – Shropshire

B2B Session / B2C Session


B2B – 09:00-12:00

Lunch – 12:00-13:00 (all welcome)

B2C – 13:00-16:00


Shrewsbury Town Football Club

Montgomery Waters Meadow, Oteley Road, Shrewsbury SY2 6ST

Contact Gail our International Trade Adviser on 01952 208200 or email:

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The Department for International Trade (DIT) is the Government Department that helps UK based companies succeed in the global economy. We also help overseas companies bring their high-quality investment to the UK’s dynamic economy, acknowledged as Europe’s best place in which to succeed in global business.