Feature Events

Business Culture Workshop: Germany and Austria

COST :                        FREE

DATE AND TIME :     Tues 24 July      09:00 – 12:30 BST

LOCATION :      KPMG, 1 Snow Hill Queensway, Birmingham, B4 6GH

REGISTER HERE :    https://www.eventbrite.co.uk/e/business-culture-workshop-germany-and-austria-tickets-45339195755

What could be more rewarding than seeing your company grow beyond borders…

Germany is the strongest economy in Europe and one of the largest worldwide. It is one the UK’s main export and indeed import markets. Austria too is a rich country with a stable economy based on industries including iron and steel, chemicals and transport equipment. Both countries are linked by excellent transportation networks, and successful trading conditions are helped by linguistic similarities and geographical proximity.

This masterclass will help you to improve your communication with these German speaking customers, giving you sight into similarities and differences of German and Austrian cultural attitudes and values. Knowing your way around the dos and don’ts will save you from uncomfortable miscommunications in these highly competitive markets.

The training will cover:

  • different business and economic environments
  • business communication and negotiation styles
  • challenges and solutions for doing business
  • understanding and overcoming common pitfalls
  • ease of doing business
  • market entry
  • German and Austrian e-commerce and how to be successful
  • basic language (ice breaker)

If you would like any additional information prior to registering you can contact our dedicated Language & Culture specialist, as detailed below:

Gerti Willis AMIEx | Communication & Culture Adviser

Tel: +44 (0)121 607 1942

M: 07971 144070

E-mail: gerti.willis@mobile.trade.gov.uk