Rybrook BMW Shrewsbury by name, but we are proud to be the only BMW Dealership to cover the county of Shropshire. As part of the successful Rybrook Holdings group of companies the history of Rybrook dates back to its foundation in 1937 by H Whale as Ryland Motors. The company retains its family business status to this very day, and whilst the group has changed significantly we have represented BMW in Shropshire since acquisition in 2005. From 2005 we have significantly invested in standalone BMW and MINI businesses, not only creating an environment to bring the BMW Group brand to life in Shropshire, but also creating an excellent customer experience reputation.

The Customer Experience

We recognise that our customers are loyal to the BMW brand, but want to do business locally. The team are dedicated to delivering an experience befitting of any Premium Brand. Building and maintaining relationships with our existing customers and then proactively looking for new ones is what makes our business successful.

Rybrook provide a local and personal service that can be tailored to the needs of our customers. This could involve business partnership consultations at your office, collection and delivery for your servicing needs, or even test driving one of the many BMW models on display at our showroom. The team aim to meet and then exceed the expectations of our customers on a daily basis.

The team

Employing over 60 people across Sales, Aftersales, Marketing and Accounts Rybrook recruit from all over Shropshire and also into Staffordshire. With a philosophy of “recruiting for attitude, and training for skill” Rybrook has an excellent team of highly trained specialists who are all developed through the BMW UK Academy. More recently being advocates for the apprenticeship scheme has lead to taking on 9 apprentices in the last 3 years, all of who have integrated successfully into full time positions and progressed within.

Business to Business

Rybrook actively promote the BMW Business Partnership Programme. If you manage a fleet of fewer than 50 company cars, the BMW/MINI Business Partnership has been designed specifically for you. As a member, your business can benefit from attractive contract hire rates, a range of exclusive product offerings and a dedicated Business Manager to advise you on the most effective ways to run your business cars. Membership also brings you complimentary optional equipment upgrades on all vehicles, exclusive previews of new models ahead of the public launch and the reassurance that comes from using an authorised BMW such as Rybrook.

Membership Benefits:

Compelling contract hire rates
Complimentary specification upgrades
Dedicated local business manager
Opportunity to attend exclusive events and previews
Membership is free

What else can we do for you?

Selling a BMW is only the tip of the iceberg. At Rybrook we endeavour to solve all of your motoring needs, and even introduce you facilities that many customers have not even considered.


Product Information and advice
Demonstration and Test Drives at your home or office
Over 100 Approved Used BMW’s on display
Access to an additional 200 plus in Rybrook Group Stock
Countywide / Nationwide vehicle delivery
BMW Financial Services Products
BMW Insurance Products
BMW Car Insurance
BMW Shortfall Insurance
BMW Alloy and Cosmetic Repair Insurance
BMW Tyre Insurance
Rybrook MOT for Life – Complimentary MOT Tests for lifetime of ownership
BMW Service Inclusive – Service and Maintenance Packages for 5 Years from £375
Pride & Joy – Complimentary Wash & Vacuum every Saturday