Richard Moreland

Bids, Tenders & Fund Application support


Bid Writing, Proposal Planning

Richard has over 30 years’ experience of training, editing and writing bids. After graduating from University College London with a degree in English Language, he taught in Turkey and London. His editorial career began with the Economist Intelligence Unit (EIU) where he worked on research reports as a production editor for its financial division. Since going freelance in 1998, Richard has contributed his expertise to over 300 competitive tender documents for the UK construction, support services and utilities sector clients on bids for energy, education, defence, custodial, health and urban development projects.

Richard and his associates can help you and your bid teams to:

  • Edit text into communicative English
  • Train bid teams in writing and document management
  • Improve impact on evaluators by refining sequence, structure and headings
  • Correct ambiguities or inconsistencies
  • Write and edit marketing materials
  • Develop Executive Summaries that bring win themes to life
  • Recraft to fit page and word counts
  • Set up Content Plans for contributors to avoid ‘blank screen’ syndrome


Martyn Bentley / Sir Robert McAlpine

“As an exceptional editor Richard adds immense value to construction bid proposals. Richard has an eagle eye for identifying the fundamental elements of the question and provides expert guidance in how to structure a clear, concise and compelling response to maximise scoring. He is able to apply different, easy to read content styles to suit the unique requirements of each bid.

Richard is very personable, a delight to work with, works seamlessly with the bid team and I unreservedly recommend him to everybody other than my competitors!”

Yvonne Thomas / Nouvion

“I have worked with Richard Moreland and RTFQ over a period of six years, retaining him for critical bid support activity, and for training of operational staff in how to support bids and develop solutions. Richard has incredibly high standards, and is both collegiate and robust when constructively challenging received “wisdoms”. In outcome terms, the bids I have engaged Richard to develop have been successful – on one occasion resulting in over £300m of new business. He is comfortable with complex services, technical jargon, and is really talented at bringing a bid to life using words and visualisation.”

Panagiotis Papadopoulos PhD Ceng / UK Power Networks Services

“Informative, applicable, clear, constructive, inspiring. This is how I felt about the session after receiving a crash course on bid writing from Richard.”