• International Trade Webinars

    InternationalTrade Success

By registering for webinars below, or watching their videos on HMRC's YouTube channel you can familiarise yourself with the new customs processes and what you need to do before you trade goods with the EU.

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Exporting to the Commonwealth: Discovering Local Successes

With one year to go until the 2022 Commonwealth Games join us in this interactive virtual event to hear from six local businesses who have all had success in some of the biggest Commonwealth markets.

From top tips, to challenges to consider, this webinar will give you insight and food for thought into exporting to some of the biggest Commonwealth markets.

Shehzad Chaudhary, Deputy Director for the Midlands Engine at Department for International Trade will be hosting the event and also sharing how the Department for International Trade can support your business to succeed in these dynamic markets. Joining Shehzad are six Export Champions who have all had global success but will particularly be focusing on the following markets: South Africa, Australia, Canada, India, Singapore and Malaysia. You'll learn all about their experiences and have the chance to pitch your questions to the panel.

Please register here


Finding an International Audience on LinkedIn

This webinar is part of DIT's Midlands Engine Global E-Commerce Month.

LinkedIn is the international social media platform for business and has become the go-to place to grow your network and seek out new opportunities all over the world. But with so many users and never-ending amounts of content already on the platform, how can your business stand out?

In this webinar hosted by Ed Goodman, Partner & Social Media Trainer at SocialB you will learn about the benefits of LinkedIn, how to build a presence effectively and identify opportunities to grow the business internationally.

Please register here


How to Effectively Sell to the US Market

This webinar is part of DIT's Midlands Engine Global E-Commerce Month.

In the US, e-commerce sales are predicted to reach $1 trillion by 2023, amounting to almost 18% of total retail spend. As the second largest e-commerce market in the world, selling into the US can be a lucrative opportunity, but it does not come without complexities. In the webinar, you’ll learn about several important factors you need to expand or grow your US e-commerce efforts.

Please register here


Getting Started with International PPC and Google Ads

This webinar is part of DIT's Midlands Engine Global E-Commerce Month.

PPC (Pay-Per-Click) is the fast track way to get your products and services displayed in the search engine results and start driving traffic to your website immediately.

In this webinar, you will learn the fundamentals aspects of PPC and how it works. Lynsey Sweales, CEO & International Digital Marketing Strategist at SocialB will share her tips on best practices with keyword planning, setting up campaigns and how to monitor campaigns effectively. By the end of this webinar, you will have a better understanding of the role of paid advertising as a digital marketing channel and how it can benefit sales on an international scale.

Please register here