• Blogging and Case Studies: Creating content that gets found in AI search (AEO and GEO) 18th June 2026

    Training forbusiness success

Blogging and Case Studies: Creating content that gets found in AI search (AEO and GEO) 18th June 2026

Event Date: 18th June 2026
Event Time: 9:30am to 12:30pm
Event Location: Shropshire Chamber of Commerce
Trevithick House, Stafford Park 4, Telford, Shropshire, TF3 3BA
Ticket Prices: Members: £119.00 / Non Members: £206.00 (Ticket Prices Ex VAT)
Did you know you can get the first place on this event free if you are an All Inclusive member?
Search is changing, and businesses now need to create content that works for both traditional search engines and AI-powered tools. Whether you already write blogs and case studies or haven't started yet, this course will show you how to create content that improves your online visibility.

J&PR will explain, and demonstrate, why blogging and case studies are still important for your website, how to plan and write them effectively and how to turn your expertise and client successes into useful content that attracts potential customers.

You’ll learn how to create a simple blog plan, develop ideas and structure your content so it is clear, engaging and easy to produce regularly. The course will also cover how to build authority around key topics using techniques like pillar content and cluster blogs, and how to structure and optimise your content to support Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), helping search engines and AI tools better understand and surface your business.

You will leave the session with practical tips, a clear framework for planning your content and the confidence to write blogs and case studies that showcase your expertise, demonstrate your impact and support your online visibility.


The course is delivered by Kirsty at J&PR Ltd for more information please click HERE

This training course is open to members and non-members however if you are a member then this course could be part of your membership level for more information please contact the training team on 01952 208200. We kindly ask you review our booking conditions to understand the full terms and avoid any charges.

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