Chris has been an International Trade Adviser for over 15 years and has a strong background in DIT products and services and in the delivery of Government-funded programmes. She has experience working with companies of all sizes across a broad range of sectors, assisting them to explore and develop their potential in overseas markets. Chris has organised and led trade missions to a number of markets including USA, France, Cyprus and China.
A decisive & competent International Trade Adviser possessing a perceptive and imaginative approach to export selling, with a proven track record of promotional and product launches in export markets.
Experience of working in numerous market sectors, including textiles, composites & plastics industries, latterly working within global fire protection industry and specialist industrial gas markets.
A working experience in diverse global markets of over 45 years, holding positions of Business Manager, International Sales Manager and Director roles, serving a wide range of territories including;
European & Scandinavian, Middle East, India, South East Asia, Japan, South Korea, Australia and US markets.
Represented UK and European businesses on International standards committees, including BS, CEN & ISO organisations.
Provided consultancy services to UK and Italian government environment departments, with representations to EU and UNEP organisations.
Presenter of numerous technical papers at International conferences in UK, USA, Australia, New Zealand, India, South Korea and Middle East to support local marketing activities.
Shernel is an International Trade Adviser and provides a tailor-made, professional mentoring service to businesses, to assist them in developing and implementing a successful international action plan.
Shernel’s passion for international business led her to pursue a Master’s in law in international trade; knowledge which she now gets to use in her role. Shernel has several years of experience working with a variety of businesses, from small exporters, to larger corporations. She assists them in creating a targeted approach to exporting, to achieve growth and development in overseas markets.
She enjoys her role and assisting companies to grow their exports. Shernel has a passion for the food and drink sector and has been the sector lead for DIT West Midlands for over eight years. In this role she has created a programme of activities including leading on overseas missions, as well as organising and hosting inward ‘meet the buyer’ events.