Your Advisers

richard smith international trade advisor

Richard Smith

Richard is a local lad with years of experience working with businesses in Shropshire. An Automotive and Engineering specialist with an astute business mind, he has worked in Japan; France; and Poland, and is multilingual. Happily married to his Japanese wife, Richard loves food. Richard knows Shropshire like the back of his hand – both its’ businesses and also its’ lanes on his bike.



Christine Armistead

Chris  has been an International Trade Adviser for over 15 years and has a strong background in DIT products and services and in the delivery of Government-funded programmes. She has experience working with companies of all sizes across a broad range of sectors, assisting them to explore and develop their potential in overseas markets. Chris has organised and led trade missions to a number of  markets including USA, France, Cyprus and China.


gerald whitworth international trade advisor

Gerald Whitworth

A decisive & competent International Trade Adviser possessing a perceptive & imaginative approach to export selling, with a proven track record of promotional & product launches in export markets.

Experience of working in numerous market sectors, including textiles, composites & plastics industries, latterly working within global fire protection industry & specialist industrial gas markets.

A working experience in diverse global markets of over 45 years, holding positions of Business Manager, International Sales Manager & Director roles, serving a wide range of territories including;
European & Scandinavian, Middle East, India, SE Asia, Japan, S Korea Australia & US markets.
Represented UK & European businesses on International standards committees, including BS, CEN & ISO organisations.
Provided consultancy services to UK & Italian government environment departments, with representations to EU and UNEP organisations.

Presenter of numerous technical papers at International conferences in UK, USA, Australia, New Zealand, India, S Korea and Middle East to support local marketing activities.


shernel stevenson international trade advisor

Shernel Stevenson

Shernel is an International Trade Adviser and provides a tailor-made, professional mentoring service to businesses, to assist them in developing and implementing a successful international action plan.

Shernel’s passion for international business led her to pursue a Master’s in law in international trade; knowledge which she now gets to use in her role. Shernel has several years of experience working with a variety of businesses, from small exporters, to larger corporations. She assists them in creating a targeted approach to exporting, to achieve growth and development in overseas markets.

She enjoys her role and assisting companies to grow their exports. Shernel has a passion for the food and drink sector and has been the sector lead for DIT West Midlands for over eight years. In this role she has created a programme of activities including leading on overseas missions, as well as organising and hosting inward ‘meet the buyer’ events.