About this event
Open to businesses based in the Shropshire Council area
- Date: Tuesday, 23rd September 2025
- Time: 9:15am – 4:15pm
- Location: The Wroxeter, Wroxeter, Shrewsbury, SY5 6PH
- Networking and buffet lunch included
The Shropshire Digital Summit returns for 2025, bringing together digital experts, business leaders, and local enterprises for a full day of insight, innovation, and inspiration. Hosted at The Wroxeter, this dynamic event is designed to help Shropshire businesses harness the power of digital tools and strategies to thrive in a rapidly evolving landscape.
What Will Be Covered
The Future of Work - Leveraging AI for Productivity, Efficiency & Innovation - with Daniel Rowles
- Key AI trends reshaping work and business
- Practical tools and prompts you take away and use today
- Making the most of the opportunities and avoiding the pitfalls of AI
Show Up First: Smarter SEO for 2025 - with Eddy Webb
- Understand how search behaviour has shifted to zero-click results, voice assistants, and AI tools like ChatGPT and Gemini.
- Learn how to create content that Google and AI want to quote featured snippets, FAQs, and conversational answers.
- Discover how to increase your visibility in AI search tools like Perplexity and ChatGPT.
- See how to track AI-driven traffic and opportunities in Google Analytics 4 and Search Console.
The New Playbook for Building Communities & Growth on Social in 2025 - with Erin Scullion
The days of simple social media are over. In 2025, the most successful brands are mastering a new kind of social funnel, transforming casual viewers into loyal customers and even brand advocates.
This talk will give you an insight into how your social media strategy needs to carefully consider each step of the funnel to generate sales and enquiries from an arguably difficult channel for conversions. In this session, we will consider:
- Discovery (The Scroller)
- Consideration (The Follower)
- Conversion (The Shopper)
- Advocacy (The Superfan and Unprompted UGC Creator)
Think Like a Hacker, Defend Like a Pro: Three Rules to Bulletproof Your Business - with Joe Hormenoo
- A Three-Point Framework: Instantly apply a non-technical, three-rule system to lock down your organisation’s cyber defenses.
- Practical Checklist: Walk away with clear steps for securing your people, your systems, and your AI tools. no jargon required.
- Hacker’s Mindset: See everyday technology through an attacker’s eyes so hidden risks jump out at you first.
- Active Defence Culture: Empower every team member to spot and stop cyber threats before they escalate.
AI in Video Marketing: Creative Ally or Corporate Risk - with Mike Chinn
- What is the state of AI Generated video?
- How can I use AI with my video marketing?
- What should I be careful of?
The Story After the Code: Rehumanising the Digital Day - with Warran Brindle
We’re living in a world where AI can write a speech, build a brand, even mimic a human voice in seconds…but it can’t replace the feeling you get when someone’s words truly land.That’s where the magic still lives in the human part.
Key Points
- Why people matter more than platforms – After a day filled with AI, automation and data, it’s easy to forget the human heartbeat behind it all. Here’s why real connection will always win.
- Storytelling that sticks – How to use rhythm, emotion and structure to create stories that not only get heard, but remembered and acted on.
- Your brand as a living story – Practical ways to turn your business into a narrative people believe in, trust, and want to be part of.
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Breakout Sessions
Get hands-on with practical digital skills in our expert-led breakout sessions:
Mike Chinn – How To Film a Testimonial Using Your Phone. Learn simple techniques to capture authentic, high-quality testimonials using just your mobile device.
Erin Scullion – Fuel Endless Content Creation: Tools to Discover Your Core Pillars. Discover how to identify your brand’s content pillars and unlock a stream of ideas that resonate with your audience.
Eddy Webb – Live SEO Keyphrase & Snippet Research. Watch live demonstrations of SEO research in action and learn how to optimise your content for visibility and impact.
Lunchtime Bonus: Free Website Health Checks
You have a website – but is it working?
During lunch and breakout sessions, drop in for a free website health check with Shaun Carvill.
Learn what really matters for online success from someone with 30 years of hands-on experience
Get clear, jargon-free advice you can act on immediately – no fluff, no sales pitch
Ask your own questions live and walk away with practical tips to improve your website today
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Lunch & Networking
Buffet lunch and networking, providing ample opportunities to speak to our business specialists and other businesses.
If you have any food allergies, please email
Please note: this does not include general food preferences. A vegetarian option will be available.
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Booking Information
Booking is easy – just register via the Eventbrite listing below. Please note: Each business may register up to 2 attendees.
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Who is it for?
Shropshire businesses, looking to enhance their digital presence and leverage the latest technology and marketing strategies to drive growth.
Book here - https://www.eventbrite.co.uk/e/shropshire-digital-summit-2025-tickets-1559655534689?aff=oddtdtcreator
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