Vicki Wilson – Vicki Admin Fairy® from Oswestry named one of UK’s 100 most inspiring small businesses

Vicki Wilson – Vicki Admin Fairy® from Oswestry has been named as one of the UK’s 100 most inspiring small businesses for 2025 by the Small Business Saturday campaign, as it kicks off its annual call to champion and support the nation’s favourite businesses.

Vicki Admin Fairy® which is a Virtual Assistant/Business Support for solopreneurs and small businesses was founded by Vicki Wilson in 2021.

Following a nationwide search, the Oswestry business has been selected as part of this year’s SmallBiz100 line-up, which showcases the most innovative and admired small businesses across the nation, as part of the count-down to Small Business Saturday on 6 December.

Running in the UK for over a decade, Small Business Saturday is the UK’s most successful small business campaign, which celebrates small businesses and encourages the public to support and spend with small firms.

“I’m incredibly proud that Vicki Admin Fairy® has been named one of the UK’s SmallBiz100 for 2025. To be recognised nationally for the work I do supporting small businesses from right here in Shropshire is a huge honour. My business began at my kitchen table with just one client, and to now be part of a campaign that champions the very best of Britain’s small business community feels both humbling and exciting. This recognition is proof that with determination, resilience, and a passion for helping others, small businesses in Shropshire can make a big impact across the UK.”

Vicki Admin Fairy will be profiled by the campaign on 26th September 2025 as part of the 100-day countdown to Small Business Saturday UK.

“Small businesses are the nation’s favourite businesses – bringing immeasurable value to our local communities and powering the wider economy,” said Michelle Ovens CBE, Director of Small Business Saturday UK.  

“Firms like Vicki Admin Fairy® in this year’s SmallBiz100 represent some of the UK’s most-loved small businesses. It is so important that we encourage public support for small businesses up and down the country, as many are still facing a host of challenges as they enter this critical final stretch of the year.”

Small Business Saturday is a grassroots non-commercial campaign that was originally founded by American Express in the U.S. in 2010, and the brand remains the campaign’s principal supporter in the UK.

 

Dan Edelman, General Manager, UK Merchant Services at American Express, said: “Through our long-standing support of Small Business Saturday, American Express is proud to champion the nation’s small businesses. Congratulations to this year’s SmallBiz100, which once again showcases the incredible vibrancy and innovation of small firms and the valuable contribution they make to local communities.”

Over the decade it has been running in the UK Small Business Saturday has engaged millions of people and seen billions of pounds spent with small businesses across the UK on Small Business Saturday, with an impact that lasts all year round.

On Small Business Saturday, customers across the UK go out and support all types of small businesses, from independent shops and restaurants, to small service and b2b businesses like plumbers and accountants. Many small businesses take an active role in promoting the day by hosting events and offering promotions.  

   

Last year, the campaign saw support from the Prime Minister, the Mayor of London, as well as the Chancellor of the Exchequer. Over 90% of local councils also supported the campaign, which trended across social media on the day.  

To learn more Small Business Saturday’s SmallBiz100 visit https://smallbusinesssaturdayuk.com.