A local not-for-profit has unveiled its new strategic vision to tackle the evolving health challenges facing communities across Shropshire.

Health cash plan provider Paycare, which is headquartered in Wolverhampton, has been championing community health for over 150 years, and is setting out a renewed mission to break down existing barriers to healthcare.

CEO Ant Burns explained: “The health landscape looks very different to how it did just five years ago. Demands on the NHS are at an all-time high, video GP appointments and digital tools are now part of everyday life, and growing mental health needs and staff shortages are changing the way care is delivered. Making sure everyone has access to timely, affordable support has become one of the biggest priorities for individuals, communities, and policymakers alike.

“Residents in Shropshire are living with higher-than-average rates of long-term conditions, including diabetes, cardiovascular disease, and preventable cancers, while mental health needs continue to rise. The county’s ageing population is increasing demand for both healthcare and social support, and persistent health inequalities mean that life expectancy and access to services can vary significantly between communities.

“We’re passionate about being a part of the solution - our strategy is all about removing obstacles, reaching more people, and creating healthier, more resilient communities across the region.”

Paycare’s strategy puts education and awareness at its core, empowering local people to take control of their wellbeing. SMEs are at the heart of this, reflecting a commitment to the workplaces that drive the region’s economy, where employee wellbeing directly impacts productivity, retention, and overall business performance. By making health cover and wellbeing initiatives simple and

affordable for SMEs, Paycare aims to help employers reduce absenteeism, boost workforce stability, and promote happier, healthier teams.

Ant added: “We know that where someone lives can have a significant impact on their health. By working closely with our partners and the wider community, we can help close those gaps and make a real difference. Our plan for the next three years and beyond focuses on developing meaningful partnerships, empowering individuals to take control of their health, and ensuring that no one is left behind. And, at the same time, we remain wholly committed to reinvesting profits back into the community, so that our Policyholders’ contributions benefit not just themselves, but their families and society as a whole.”

Paycare, now in its 151st year, currently looks after the health and wellbeing of thousands of employees across Shropshire through its support of a wide range of businesses, including Ricoh, Cedo, and Midlands Air Ambulance. The organisation is also proud to partner with some of the county’s much-loved institutions, including being a Silver Corporate Patron of Ironbridge Gorge Museum Trust - partnerships which reflect its deep roots in the region and its ongoing commitment to helping local people, families, and communities thrive.

And as the business looks ahead, it remains dedicated to building on these strong foundations, working side by side with local partners to create healthier, more resilient communities for generations to come.

For more information about Paycare’s services, visit www.paycare.org