Blogging and Case Studies: Creating content that gets found in AI search (AEO and GEO) 21st October 2026
| Event Date: | 21st October 2026 |
| Event Time: | 9:30am to 12:30pm |
| Event Location: |
Shropshire Chamber of Commerce Trevithick House, Stafford Park 4, Telford, Shropshire, TF3 3BA |
| Ticket Prices: | Members: £118.00 / Non Members: £206.00 (Ticket Prices Ex VAT) |
| Did you know you can get the first place on this event free if you are an All Inclusive member? |
J&PR will explain, and demonstrate, why blogging and case studies are still important for your website, how to plan and write them effectively and how to turn your expertise and client successes into useful content that attracts potential customers.
You’ll learn how to create a simple blog plan, develop ideas and structure your content so it is clear, engaging and easy to produce regularly. The course will also cover how to build authority around key topics using techniques like pillar content and cluster blogs, and how to structure and optimise your content to support Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), helping search engines and AI tools better understand and surface your business.
You will leave the session with practical tips, a clear framework for planning your content and the confidence to write blogs and case studies that showcase your expertise, demonstrate your impact and support your online visibility.
The course is delivered by Kirsty at J&PR Ltd for more information please click HERE
Training forbusiness success