Shrewsbury travel agents, Peakes Travel Elite, has been shortlisted in the Agent Achievement Awards, which celebrate travel agents across the UK and Ireland.

Peakes Travel Elite is one of five agencies to be selected for the Central England Small Agency category. The 2024 Travel Weekly Agent Achievement Awards are billed as the UK and Ireland’s biggest and most prestigious celebration of the travel trade. The winners will be announced at London’s Park Plaza Westminster Hotel on Thursday, July 11th.

Claire Moore, managing director, said, “It is no small feat to be selected for the UK and Ireland’s most prestigious celebration of the travel sector, so we are absolutely thrilled.

“I truly believe our offering at Peakes is the best it has ever been. Our team of 6 well-travelled and knowledgeable agents have over 125 years of experience in this industry. Online alternatives just don’t compare.

“This year we have enjoyed using our new luxury travel lounge, which is used as a private and comfortable space to create more involved travel itineraries, where customers can have three-way conversations with travel operators and our team.

“We have also used the space to host travel experts from trusted tour operators as part of our ‘Meet the Expert’ series of events. Customers have enjoyed having focused sessions where we can take a deeper dive into specific destinations.

“Peakes Travel Elite is committed to providing a luxury end-to-end service, supporting our customers every step of the way. We offer a concierge service with a 10-point checklist to ensure no detail slips through the net – from entry requirements to having a restaurant booked on the first night of the holiday. Our premium customer service means each customer is treated as an individual – there are no chatbots, just real people giving good, honest advice. Wish us luck for the awards ceremony!”


Peakes Travel Elite is open Monday to Saturday from 9am to 5pm for appointments. Visit www.peakestravelelite.co.uk for more details.