Local businesses gathered in Shrewsbury on Tuesday 4th November for a practical training session exploring how artificial intelligence can help them achieve more in less time. Delivered by Shoothill and BizEd Projects CIC, and fully funded by the Shropshire Growth Hub, the session is part of the Work in Shrewsbury initiative, which supports business growth and career development in the town.

The training focused on the fundamental understanding of AI and the context businesses need to understand to successfully use it. The session demonstrated how small businesses can streamline admin tasks, improve productivity, and unlock new opportunities for growth using this exciting technology. With a high demand from businesses for this training a second session will be run on November the 20th.

Josh Welch, Head of Commercial Operations at Shoothill, said:

"AI is no longer just a buzzword, it’s a business tool that can deliver real value when used correctly. At Shoothill, we’re helping companies cut through the hype and apply AI in ways that makes a difference. This is all part of our continuing mission to support our customers with digital transformation that works. This session was about showing how even small businesses can benefit from AI, without needing an in-house tech team or big budgets."

Shoothill, a Shrewsbury-based software company, is increasingly recognised for its AI consultancy work. They help organisations across sectors to integrate intelligent tools into their workflows by understanding business needs. From automating customer service to enhancing data analysis, Shoothill’s approach is focused on practical, ethical, and sustainable AI adoption.

Emma Molyneux, Project Lead at Shrewsbury BID, said:

"We're really pleased to be working with Shoothill and BizEd to deliver this training, fully funded by the Shropshire Growth Hub. This session builds on our successful Work in Shrewsbury programme, which celebrates and promotes investment and career growth in Shrewsbury. We believe that by taking advantage of the AI tools available now, small businesses can save valuable time they might spend on repetitive administrative tasks – giving them more time to focus on the passions that inspired them to go into business in the first place!"

Laura Scotland, Business Development Director at at BizEd Projects said: "The AI workshop sparked lots of fab discussions, building confidence in how using technology can drive business growth and innovation. Collaborating together on this project has allowed our local business community to benefit from a real breadth of expert experience and support to help embed their new skills into their day-to-day business operations."

Attendees were also invited to apply for one-to-one AI consultancy support with Shoothill in early 2026, giving them tailored guidance on how to implement AI in their own operations.