Niche Patisserie Wins West Midlands Region at the National Bakery Awards 2025
Bringing It Home for Oswestry, Shropshire

Niche Patisserie is thrilled to announce that it has been crowned the West Midlands Regional Winner at the National Bakery Awards 2025, following its earlier triumph last night as Shropshire County Winner. The bakery first claimed the county title and then progressed to win the regional award, marking an outstanding achievement in the prestigious national competition that celebrates the best of UK baking.

This remarkable success highlights the bakery’s commitment to craft, flavour, and innovation, bringing national recognition to Oswestry and the wider West Midlands region.

Niche Patisserie is a proud family-run business, owned and led by Adam and his mum Samantha, whose passion for baking and dedication to quality have shaped its reputation across the UK.

Alongside its award-winning patisserie, Niche Patisserie continues to grow its work with wholesale customers nationwide, supplying its expanding and much-loved Pantry Range, while also supporting local businesses with a variety of wholesale bakery items.

Niche Patisserie is also delighted to share exciting news about the next chapter of its journey. To meet increasing demand, the business is expanding into a new unit in Oswestry, which will serve as the main hub for wholesale production and provide a collection point for Oswestry customers with also a counter shop.

This move comes as the team prepares to close its Black Gate location in April 2026. Due to the size limitations and ongoing issues associated with the 400-year-old building, which is also now up for sale, Adam and Samantha have made the strategic decision to relocate to a more practical, modern facility that can fully accommodate their growth.

“We are absolutely over the moon,” said Adam and Samantha. “Winning these awards are a huge honour, and the support we continue to receive from our community and wholesale partners is incredible. Expanding into our new Oswestry unit marks a major milestone for us, giving us the space and practicality we need to grow and continue delivering the quality we’re known for across the UK.”

The National Bakery Awards celebrate the best bakeries nationwide, recognising exceptional skill, creativity, and dedication. Winning the West Midlands region positions Niche Patisserie among the country’s standout artisan bakeries in 2025.

About Niche Patisserie

Niche Patisserie is an artisan, family-run bakery based in Oswestry, Shropshire. Owned by Adam and his mum Samantha, the business is renowned for its handcrafted pastries, innovative flavour creations, and high-quality baked goods. Supplying wholesale customers across the UK through its popular Pantry Range, Niche Patisserie continues to expand to meet growing national demand.