Joule’s Brewery is kicking off 2026 with the return of its much-loved January drinks promotion, introducing the new Prize Pour scratch card campaign across its pub estate.

Designed to bring a little extra cheer to the winter months, the Prize Pour promotion rewards customers for enjoying their favourite Joule’s beers, with every scratch card guaranteed to win.

From 9 January until 15 February 2026, customers who enjoy nine pints of Joule’s beer in participating pubs will receive a scratch card, revealing an instant prize. Rewards include free pints, Joule’s bobble hats, brewery tour tickets and mini kegs, giving drinkers plenty of reasons to keep coming back for another round.

The new promotion builds on the success of last year’s January bobble hat campaign, which proved that customers love the simple pleasure of collecting stamps, earning rewards and sharing the experience with friends at the bar.

Georgia Charlton-Briggs, Brand Manager at Joule’s Brewery, said:

“We wanted to create something that feels genuinely fun and rewarding. Prize Pour is all about giving our customers a little lift after Christmas, with the excitement of an instant win every time. Whether it’s a free pint, a bobble hat or a brewery tour, it’s our way of saying thank you for choosing Joule’s.”

Every scratch card is a guaranteed winner, keeping the energy high and the experience simple. Customers can collect a stamp card from the bar, enjoy any Joule’s beer on cask or keg, and once all nine stamps are complete, they’ll receive a scratch card to reveal their prize on the spot.

The promotion will run across Joule’s managed and tenanted pubs throughout January and into February, with posters and point-of-sale material in pubs to guide customers on how to take part.

Georgia added:

“Our pubs are all about warmth, community and great beer, and Prize Pour fits perfectly with that. It gives people a reason to pop in, stay for another pint, and enjoy a bit of friendly competition over who’s won what. It’s exactly the sort of thing Joule’s does best.”

Prize Pour runs from 9 January to 15 February 2026. Customers are encouraged to ask at the bar for a stamp card and start collecting.