A prominent landmark on Shrewsbury High Street is set to enter a new chapter, as Berrys has successfully secured approval for the conversion of the former department store at the heart of the town centre’s conservation area. The scheme will transform the long‑vacant building into 37 residential apartments while retaining commercial uses at ground floor level, supporting both town centre living and ongoing economic activity.

The High Street buildings, dating back to the early 20th century, have a long and recognisable history. Once home to Della Porta’s department store and later operating as Rackhams under the House of Fraser Group, the site has stood empty since 2019. Its prominent position and architectural character have made its future a matter of local interest, with many keen to see the building brought back into meaningful use.

The approved scheme represents a significant opportunity to secure the long‑term sustainability of these heritage assets. By introducing new residential accommodation and maintaining active commercial frontage, the project will help re‑energise this key part of the town centre and support wider regeneration efforts.

Berrys has worked closely with local developer Oswestry Walls Limited to guide the project from the pre‑application stage through to approval. The planning strategy made use of Class MA of the General Permitted Development Order to establish both the principle and the scale of development. A key part of the process involved demonstrating that residential use could be sensitively accommodated within the existing building, without adverse impacts on neighbours or future occupants.

With planning approval now secured, the project moves into its next stage. There is a strong sense of anticipation as this historic building prepares to take on a new lease of life. One that respects its heritage while ensuring it remains a vibrant and valuable part of Shrewsbury’s town centre for years to come.

For any planning related enquiries, please contact PJ Triplow, Head of Planning on 07741 310312.