Residents of Shrewsbury and the surrounding areas can now enjoy their favourite sweet treats at any time of day, thanks to an innovative new doughnut vending machine located at Battlefield Industrial Estate.

Positioned outside Planet Doughnut’s bakery, the vending machine seamlessly combines handcrafted bakery quality with modern convenience, offering a unique addition to the grab-and-go food market. Accessible 24 hours a day, all year round, the machine is stocked daily with a wide selection of popular flavours, limited-edition doughnuts, and branded merchandise, including a Cornishware mug.

Whether it’s an early morning pick-me-up, an afternoon indulgence, or a late-night treat, the installation promises to “sweeten the mood” for customers across the town. Alice Turnbull, Head of Marketing at Planet Doughnut, said she was “excited to finally share what has been a well-kept secret” and is delighted to bring something new and engaging to the people of Shrewsbury.

The launch also highlights the company’s wider ambitions, with interest invited from other towns, cities, and workplaces keen to introduce the concept. With growing demand for convenient, high-quality food options, Planet Doughnut’s vending machines could soon become a familiar sight across the UK.

For now, however, Shrewsbury and surrounding areas residents have the exclusive opportunity to experience what is fast becoming one of the town’s most appealing new attraction. For those unable to visit in person, Planet Doughnut also offers nationwide delivery to mainland UK addresses from Tuesday to Friday via its online store.

Recently awarded the UK’s Best Doughnut Bakery & Wholesale, Planet Doughnut has grown rapidly from humble beginnings into a prominent wholesaler, supplying major stockists and distributors nationwide. Its products can be found in a wide range of venues, from farm shops and garden centres to holiday parks, theme parks, football stadiums, including Everton, and major music venues such as Wembley.

All doughnuts are handcrafted using a vegan dough in the company’s SALSA-accredited bakery and have a shelf life of up to 72 hours, ensuring both quality and freshness for customers.

Find the vending machine at: Planet Doughnut Bakery, Knights Way, Shrewsbury, SY1 3AB