Salop Leisure has announced the launch of Love Ice Cream, a brand-new ice cream destination at its Emstrey headquarters in Shrewsbury.

Located adjacent to the popular Love Coffee café, Love Ice Cream serves a selection of ice creams that can be enjoyed in a newly created outdoor seating area. Designed with families in mind, the space includes plenty of seating, a covered section for shade or shelter, and a newly refurbished children's play area, giving youngsters somewhere to burn off the sugar rush while parents relax.

With plenty of seating, the team at Salop Leisure hope it will be a relaxed stop-off for passing families and friends who want to enjoy the summer weather.

Inside Love Coffee, visitors can choose from a menu of freshly prepared breakfasts, lunches, homemade cakes and barista-made coffees, with the option to dine indoors or outside in the newly created space.

Ed Glover, Head of Marketing at Salop Leisure, said, “Love Ice Cream is an exciting new addition to Salop Leisure’s group of brands. We wanted to create somewhere that people could enjoy spending time together during the summer. It’s a place where people can stop, relax and make the most of the facilities we have here.

“With plenty of free parking and our position just off the A5, Love Ice Cream and Love Coffee is a perfect place to break up a journey. Whether you're calling in for breakfast, lunch, coffee and cake or treating yourself to an ice cream, we hope it becomes a place people return to throughout the summer and beyond.

“While you're here, make a day of it - browse our impressive range of touring caravans, motorhomes and holiday homes at Salop Leisure, pick up some flowers or plants at Love Plants, or, subject to availability, enjoy a swim at Love2Stay’s leisure facilities.”

Love Ice Cream is now open at Salop Leisure's Emstrey site daily from 10am – 4pm.