Independent bottled water company encourages hospitality venues to put alcohol-free drinks in the spotlight this festive season.

Shropshire-based Wenlock Spring is encouraging pubs, bars, restaurants and hotels to make sure everyone feels part of the celebrations this Christmas as it brings back its festive campaign, ‘The ONLY One for the Road’.

The campaign celebrates the growing range of alcohol-free drinks available across the hospitality sector. It encourages venues to give these choices greater prominence and serve them with the same care and attention as alcoholic drinks.

With Christmas parties, family meals and festive gatherings approaching, Wenlock Spring is highlighting the important role hospitality businesses and drinks wholesalers play in supporting responsible drinking and ensuring that everyone can enjoy the occasion, whatever they choose to drink.

From alcohol-free beers, wines and spirits to creative mocktails and premium bottled water, venues have more opportunities than ever to offer something for everyone.

Whether someone is a designated driver, cutting back on alcohol or simply choosing a refreshing alternative, they should still have plenty to choose from.

Matthew Orme, Director at Wenlock Spring, said:

"Christmas is a wonderful time for bringing people together, and we believe everyone should feel part of the celebration, regardless of what they choose to drink.

"The hospitality industry has made tremendous progress in developing its alcohol-free offering, and there is now a fantastic range of choices available. We want to encourage pubs, bars, restaurants and hotels to celebrate that choice and make these drinks just as appealing as anything else on the menu.

"Being the designated driver or choosing not to drink alcohol shouldn't mean feeling like an afterthought. Still or sparkling water, served chilled in a stemmed glass, can be every bit as much a part of the occasion."

Wenlock Spring is inviting hospitality venues across Shropshire and the wider UK to get involved in the campaign by highlighting alcohol-free options on their menus, encouraging staff to recommend them and taking the same care with their presentation as they would with any other drink.

The campaign also recognises the important contribution of drinks wholesalers in helping hospitality businesses offer a varied, high-quality selection of both alcoholic and alcohol-free drinks.

Matthew added:

"The ONLY One for the Road is about celebrating choice, encouraging responsible decisions and making sure everyone feels welcome.

"We're not telling people what they should drink. We simply believe that everyone deserves something special in their glass, and we're proud to support the hospitality businesses that make that possible."

Hospitality venues, wholesalers and suppliers interested in getting involved or finding out more about the campaign materials can email This email address is being protected from spambots. You need JavaScript enabled to view it..