Upskill International Limited
Contact Details
Dunbar House,
Knights Court, Archers Way
Shrewsbury
Shropshire
SY1 3GA
Tel: 01743 291525 Website: www.ui-ai.com
Ui-Ai is a Shropshire-based AI company helping businesses and organisations increase sales, reduce costs and improve customer service.
Our principal product, Amica, is a 3D digital human who engages with people face to face at your premises, on your website and over the telephone. Built around your organisation’s knowledge, products and services, she provides helpful, professional support while freeing your team to focus on work that needs their expertise.
How Amica supports your sector:
- Retail: Amica welcomes shoppers, answers product questions and helps customers find the right products for their needs. She can recommend relevant accessories and additional services, handle telephone enquiries and support customers throughout their buying journey, helping turn interest into sales.
- OEMs and manufacturing: For original equipment manufacturers and manufacturing businesses, Amica acts as a digital technical sales specialist, helping customers, distributors and specifiers understand your products. Built around your product documentation and technical knowledge, she can explain specifications, answer common application questions and guide buyers towards suitable products, components and accessories. She helps gather initial requirements and directs more complex enquiries to the right specialist, giving your technical and sales teams more time to focus on detailed advice and developing opportunities.
- Hospitality: For hotels, restaurants and other hospitality businesses, Amica answers questions about facilities, menus, opening hours and local attractions. She supports reservation enquiries, guest requests and event bookings, and highlights upgrades and additional services, giving staff more time to focus on their guests.
- Automotive: Amica helps dealerships respond to vehicle and product questions, arrange test drives and handle service enquiries. She supports customers as they explore their options and take the next step, helping sales and service teams keep enquiries moving.
- Education: Amica supports schools with pupil recruitment, admissions and everyday enquiries from parents and students. She answers questions about fees, curriculum, pastoral care, transport and scholarships, and guides prospective families towards open days and the admissions process. Her multilingual capabilities also help schools communicate with overseas families.
- Charities and charity retail: Amica explains your mission and impact, answers questions about donations, Gift Aid and legacy giving, and helps people discover fundraising events and volunteering opportunities. In charity shops, she connects customers with the cause behind their purchases and donations, while reducing routine enquiries for staff and volunteers.
Across these sectors, Amica offers:
- Support across three channels: face-to-face interactions at your premises, website conversations and telephone calls.
- Around-the-clock availability: website and telephone support 24 hours a day, 365 days a year.
- Multilingual communication: conversations in over 40 languages.
- Knowledge tailored to your organisation: information about your products, services and processes.
- Connections to existing systems: capabilities tailored to fit your organisation’s needs and ways of working.
Based in Shropshire and working internationally, Ui-Ai makes AI practical, approachable and commercially useful.
Meet Amica and discover how she could help your organisation: www.ui-ai.com
Looking to join us? Click here to sign up to become a member of Shropshire Chamber of Commerce.








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