By Shropshire Chamber CEO Ruth Ross

It’s hard to get through a business conversation these days without the mention of artificial intelligence, because it’s transforming the way we operate, innovate and grow.

At Shropshire Chamber of Commerce, our role is to give employers the clarity, confidence and practical guidance they need to thrive. If businesses don’t grapple with AI now, they risk being left behind at a time when the opportunities are simply too big to ignore.

That’s why we’re delivering a dedicated AI‑focused seminar next month, bringing together business leaders, industry experts and technology specialists to explore the opportunities, challenges and practical applications of AI in today’s workplace.

It takes place on October 21, from 10am to 4pm, at The Quad in the heart of Telford town centre’s new Station Quarter.

Whether you’re already integrating AI or are just beginning to explore its potential, this will offer valuable insights, practical guidance and opportunities to connect with like‑minded professionals.

With the help of expert speakers, we’ll examine the latest trends, tools and developments, and provide practical advice on how to use AI responsibly and effectively.

We’ll be sharing real‑world case studies, revealing how AI is being adopted strategically and successfully in Shropshire – all supported by workshops, discussions and plenty of networking opportunities.

Artificial intelligence isn’t just a technical trend; it’s a fundamental shift in how we work, make decisions and serve our customers, and no business should feel they have to face these challenges alone. Events like this create a shared space where people can learn from experts, peers and real examples of what’s working. Sign‑up details are available on the events page of the Shropshire Chamber website.

Tourism and leisure remains one of the most dynamic and important parts of our local economy, and our latest networking event at the Wroxeter Hotel delivered some thought‑provoking discussions.

AI was once again a key theme, with Mark Hooper from Visit Shropshire explaining how a new ‘Town & Place’ data platform is helping to analyse visitor behaviour, providing valuable insights to support tourism planning and development.

We also heard from Beth Heath of Shropshire Festivals about how events contribute to local economies, drive footfall and strengthen a sense of place at a time when audiences are increasingly savvy about how they choose to spend their money.

And Katie Greenow from Veenow Vineyard in Waters Upton shared the story behind her sustainable vineyard, explaining how climate change is creating new opportunities for English wine production.

There were also discussions around young people’s perceptions of long‑term careers within the tourism and sector, and how we should be challenging these views. So much food for thought…

  • Together, we’re always stronger. Find out how you can get involved in our upcoming events and debates by calling us on 01952 208200, or emailing This email address is being protected from spambots. You need JavaScript enabled to view it.